Project Description
With a mandate from UEFA, we (T.E.A.M. Marketing AG) created the UEFA Champions League in 1992. The success of the Champions League is now known worldwide and is the “must-have” sport for European broadcasters who have huge audiences on match nights throughout fall, winter and spring. The Champions League brings the best of the best of European football clubs together in a league format — exactly what the fans always wanted. The innovative branding, music, TV presentation and commercial strategy have all set standards for the rest of European sports.
