Project Description
The Champions Hockey League (CHL) was conceptualized and brought to life in 2008 in partnership with the International Ice Hockey Federation. We conceptualized and delivered all aspects of the project, assembled an investor group, sold the broadcast and sponsorship rights, managed all PR and communication, and all event operations. The new CHL quickly established itself as a success with players, fans and media around the world thanks to the high-level exciting competition and the fresh, clean approach to the brand and presentation of the sport on the ice, in the arena, on the web, on TV and in print. The CHL is the most professional European Ice Hockey League that has ever existed.
