Services - Mindspring Sport - International Sports Marketing

Understand/develop optimal concept and positioning
Focus on unique strengths versus other properties
Understand the target audience
Protect and grow current brand equities
Build a clearly identifiable brand identity fully aligned with the properties’ values
Increase the value of the property

Identify target audience and target level for hospitality
Create a unique experience across location, venue appeal, decoration and cuisine
Research price levels for similar experiences
Write briefs and Identity suppliers and caterers
Determine optimal staffing levels
Costing and revenue analysis
Creation of hospitality sales materials and sales strategy

Objective is to fully deliver all contractual obligations, ensure sure a safe and secure environment, and create a unique event experience within budgetary limits
Produce a manual covering all aspects of the operations
Identify the number of staff and skill set requirements
Produce checklists for each position
Staff training sessions and on-site training
Event briefing and de-briefing procedures for continuous improvement

Sports can benefit from, and provide benefits to, non-profit organizations as long as there is a natural affiliation between the cause and the sport
Sport provides a media platform to promote the cause
Sport creates goodwill from supporting important causes
Causes increase their exposure and can often contribute to the sport – for example Beach clean-ups at sailing events with sailors and public participating
Many sponsor companies have CSR departments that would like to, or already, support the Cause and simultaneously will support the event through the marketing department