Turkey’s flag-carrier; Turkish Airlines will be the official airline sponsor of UEFA Champions League for a period of three years. Turkish Airlines board of directors’ decision to be a sponsor of the premier football event of Europe will contribute the airlines’ global brand awareness and brand perception.

The UEFA Champions League, known simply as the Champions League, is an annual continental club football competition organized by the Union of European Football Associations (UEFA). It is one of the most prestigious tournaments in the world and the most prestigious club competition in European football.